Privacy Policy
Privacy Policy
This Privacy Policy explains how we collect, use, store, and protect your personal data when you interact with
our lead funnel, website, and email marketing communications.
2.1 Information We Collect
Voluntary Information: Your email address and first name (if provided) when subscribing to our lead list or
downloading promotional materials.
Automated Data: Technical information such as IP address, browser type, device information, and
engagement data (e.g., email opens, link clicks) collected automatically via tracking pixels and cookies.
2.2 How We Use Your Data
We use your personal information strictly for the following purposes:
To send email newsletters, promotional content, product recommendations, and special offers related to eye
care and beauty products on iHerb.
To optimize our lead funnels and measure email campaign effectiveness (e.g., analyzing open rates and
click-through rates).
To ensure compliance with legal obligations and anti-spam laws (e.g., CAN-SPAM Act, GDPR, UK GDPR).
2.3 Email Marketing & Third-Party Service Providers
We do not sell, rent, or trade your personal email address to third parties. We utilize industry-standard Third-
Party Service Providers to operate our lead funnel:
Email Service Provider (ESP): We store and manage our subscriber database using reputable email
marketing software (e.g., Mailchimp, ConvertKit, ActiveCampaign). Your data is securely hosted on their
servers under strict confidentiality and data protection standards.
Affiliate Tracking (Awin): When you click an affiliate link, tracking parameters are passed to Awin and
iHerb to credit commissions accurately. No personally identifiable email data is passed to iHerb during this
click-through process.
2.4 Legal Basis for Processing (GDPR Compliance)
If you are a resident of the European Economic Area (EEA) or United Kingdom (UK), our legal basis for
collecting and using your personal data is Consent. You grant consent when voluntarily opting into our email
list. You have the right to withdraw consent at any time.
2.5 Your Rights
Depending on your location, you hold rights regarding your personal data, including:
Right to Access / Rectification: Request a copy of the personal data we hold about you or request
corrections.
Right to Erasure (“Right to be Forgotten”): Request that we permanently delete your email address from
our subscriber records.
Right to Opt-Out: Click “Unsubscribe” in any email to stop future marketing communications immediately.
3. Cookie Policy
This Cookie Policy explains how our website uses cookies and similar tracking technologies (such as tracking
pixels and web beacons) to enhance user experience and facilitate our affiliate marketing operations.
3.1 What Are Cookies?
Cookies are small text files placed on your computer or mobile device when you visit a website. They allow the
site to recognize your device, remember preferences, and track affiliate interactions.
3.2 Types of Cookies We Use
Cookie Type Purpose & Description
Essential Cookies Necessary for basic website functionality, security, and rendering forms properly.
Affiliate Tracking Cookies (Awin) Placed when clicking an affiliate link to iHerb. These cookies store an anonymous referral
ID so Awin can attribute merchant sales to our site. They usually persist for 7 days
Analytics & Performance Cookies Help us understand visitor movement, traffic sources, and conversion rates across our lead
funnel (e.g., Google Analytics).
Email Tracking Pixels Tiny images embedded in our newsletters to measure open rates and link click metrics to improve content relevance.
3.3 Managing & Disabling Cookies
You can control or disable cookies at any time through your web browser settings. Please note that disabling
cookies may affect website functionality and prevent proper tracking of partner discounts or affiliate referrals
when visiting iHerb.